Coca-Cola Launches Pride NFT Collection

Coca-Cola recently observed International Pride Day and launched the Coca-Cola Pride NFT Collection. The buyers have been already able to purchase you’ve been able to get your hands on these limited-edition virtual collectibles. In addition, the organization donates 100 percent of the profits from the primary and secondary gross sales to the LGBTQIA+ activist organization OUT.

The firm recognizes itself as a member of the LGBTQIA+ community and has worked with Rich Minsi to produce artwork for the Pride Collection. Because of this, you need to be aware that Minsi is a strong proponent who fights for the rights of African LGBTQIA+ people. In addition, Minsi is a well-known fashion designer specializing in South African-style clothing. In addition, the corporation collaborated with Vice’s creative company Virtue and the digital collecting studio Tafi.

The company’s NFTs all include a mandatory contribution to a charitable organization. As a contribution to the commemoration of International Pride Day, OUT will get one hundred percent of the revenues from this event. The fashion designer decided to work with a charitable organization for the project’s first year.

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An LGBTQIA+ NFT collection is accessible to customers. Thanks to a partnership with the advocacy and joint efforts with the marketing agencies Virtue and Tafi. This well-known fashion designer has agreed to create some one-of-a-kind pieces of art for the partnership to commemorate Pride month.

What are Tafi and Virtue?

You must be aware that the creative agency Virtue is driven by Vice, the most successful and prominent independent young media firm. Tafi, on the other hand, is considered to be one of the valuable digital studios. It has worked with well-known brands such as Champion, Adidas, Samsung, Warner Brothers, and other companies.

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Who is Rich Mnisi?

Rich Mnisi is most well-known for his leadership roles in efforts for the rights of LGBTQIA+ people in Africa. Mnisi is responsible for creating about one hundred thirty-six different limited-edition pieces of art, all of which are part of the Coca-Cola Pride NFT collection.

According to the firm’s website, they wish to increase the exposure of their brand. However, as a result of this, you must exude the whole range of colors that the community uses. As a result, it has the potential to convey a straightforward message of love. People are now able to get their hands on the Minting that is accessible. As a result, individuals are required to use Matic (Polygon) and link their wallets via the Polygon Network. The NFTs may be purchased for 335 MATIC, equivalent to around $155.

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Charitable organizations that support the LGBTQIA+ community will be eligible to receive a portion of the revenue from the leading sales and resale of items from the Coca-Cola Pride NFT collection. Coca-Cola will donate the first portion of the revenues to OUT. On the other hand, you should be aware that OUT is a charity organization in South Africa that provides mental and physical healthcare services.  In addition, it is the second oldest organization in South Africa that serves the LGBTQIA+ community.

pride nft collection website

Now, you can get your hands on the limited edition by visiting the page on the Coca-Cola Pride Collection website. As stated before, buyers are eager to take advantage of the Polygon community. Its customers will have reduced average transaction costs as a result. The last step is to acquire the tokens, which will set you back 335 MATIC, equivalent to almost $150. It is essential to point out that this will not be the first time the corporation has relocated its headquarters. Coca-Cola has already distributed a significant number of NFTs. It mostly collaborated with VeVe, known as “the marketplace.”